The Business/New Venture Development Plan


The Business/New Venture Development Plan must clearly articulate, analyse and justify a business opportunity of your choice (it should be the opportunity presented in Assignment 2 albeit modified from feedback received on the day).
You will need to show how you have informed the business opportunity, both conceptually and practically, demonstrating how you have used market research, business planning, industry analysis and financial projections to communicate and support your ideas. The report will need to:
-Identify, articulate and critically evaluate a promising business opportunity;
-Provide a critical appreciation of the issues and challenges related to taking the business opportunity forward in terms of:
oestablishing aims and objectives, business planning and gaining support from potential investors;
oindustry analysis and competitor positioning
omarket research and the identification of target markets
oimplementation of the business model.

This is a significant learning brief.
Please take ownership of the report in terms of:
Format (including titles and subtitles, appendices and artefacts);
The research you conduct and how you use this to inform your ideas;
What you include in terms of theory and concepts;
How you articulate goals and challenges to move the opportunity forward.
You will gain valuable formative feedback from the presentation assessment.


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